Which websites should my property be on?
There is no right response to this, but our advice is:
Your property should be on a large enough number of websites to deliver good quality tenant leads:
But not on every website, as too many leads can be counter-productive.
At Finders Keepers we use property websites to list our properties and find good quality tenant leads. At the time of writing we are focusing on Rightmove and Zoopla (and the many other websites they provide properties for).
We have experimented with many other property sites, but the quality of leads was poor. This means our staff wasted time with unsuitable applicants rather than getting on with the job of helping the right tenants move into our clients’ properties.
Making your property look attractive online
Having said that, just being on Rightmove, Zoopla or on any other website is not enough, to attract the best applicants you need to have:
- Good photos
- Good copy
- The right rent – if you aim too high, good applicants won’t even click for more details as there will be others offering better value.
- The right fittings and furniture (in some cases this includes the best presentation when letting the property unfurnished).
We find that a slightly better quality of applicant comes from our own website, www.finders.co.uk. This is because all the content on the site (e.g. Area Guides, Letting Guides) attracts people who then apply for properties*.
Going offline to attract the best tenants
Often the best tenants do not come from online sources. At Finders Keepers around 25% of tenants come from recommendations via existing tenants and landlords, referral partners and our relationships with relocation agents and big local employers.
For example, one of the biggest suppliers of corporate tenants in North Oxfordshire calls us whenever they have an incoming executive. Over the past five years we have earned their trust through delivering consistently, and we are now always the first port of call.
It is understandable that landlords get fixated on which websites their property is on, and they are important. But if the property looks poor online, then your tenant quality will suffer. If you are not tapping into the local relocation agents and big employers, then you will be missing out.
This is one of the 50 most asked questions in our new book: Landlord Intelligence.
*finders.co.uk was the first website to provide school catchment areas for each home (which won the Sunday Times ‘Best Innovation’ Award).