Unveiling a new look

Since our foundation in 1972 we have built a long-standing reputation for professional, locally focused property services across Oxfordshire. This updated look has been carefully considered and developed to better reflect who the business is today, while staying true to the values, expertise and service standards that have defined us for over 50 years.

Managing Director Paul Rushworth commented: “We were founded in Oxfordshire, we continue to operate locally, and we remain the same business with the same people, values and commitment to doing the right thing. This refresh is about how we present ourselves, not who we are. Our services, our teams and the way we look after our clients remain exactly the same.”

As part of the refresh, we have adopted the monogram ‘FK’, reflecting how the company is commonly referred to by clients and colleagues alike. Paul added: “We are still very much Finders Keepers. The use of ‘FK’ is an evolution of our identity rather than a departure from it, much like other established British brands. It allows us to present ourselves with greater clarity and consistency while continuing to deliver the professional, dependable service our clients expect.”

The branding was developed in collaboration with London-based design agency I-AM, following external research and close consultation with Finders Keepers’ senior team and colleagues across the business.

Victoria Lyall, Head of Marketing, said: “This project was about ensuring our brand accurately reflects the role we play in supporting landlords, sellers and tenants on their property journeys. The new identity is modern and confident but still rooted in who we are. It’s an evolution, not a revolution, and the response internally has been overwhelmingly positive.”

Originally established as a lettings specialist, Finders Keepers has expanded over the years to include sales, renovations, interiors and sharer-focused services. The acquisition of Woodstock-based estate agency Flowers in 2022 further strengthened our presence in the region, bringing the total number of lettings offices to nine while retaining the Flowers sales business.